With over 300 million people who actively use the app, Instagram has ascended to the top of the social media market. Facebook remains the reigning champion, but many agents and brokers have seen a decline in their ability to reach new clients on that platform.

However, Instagram has shown it is on track to become one of the largest advertisers in the world. Here are some ways that you can effectively use Instagram to grow your real estate clients.

With over 300 million people who actively use the app, Instagram has ascended to the top of the social media market. Facebook remains the reigning champion, but many agents and brokers have seen a decline in their ability to reach new clients on that platform.

However, Instagram has shown it is on track to become one of the largest advertisers in the world. Here are some ways that you can effectively use Instagram to grow your real estate clients.

Show your personal side on Instagram so followers know you aren’t just some robot personality that only wants business; show viewers how they can relate to you.

Other ideas would be to post pictures of nearby attractions or a beautiful landscape that is near a current listing. The ideas are endless.

3. Use hashtags

The use of hashtags can dramatically increase the number of people who see photos and videos that you’re posting.

Search keywords on Instagram such as, “housing market,” “houses for sale,” “homes for sale,” “listing,” etc., to find out which hashtags are used most frequently. Don’t just settle for the hashtags you find the first time you search. You need to constantly search for new ones over time, and you will find ones that you haven’t tried yet.

4. Utilize tools

There are more than 300 million users on Instagram. Finding the right ones to interact with and managing your account can be difficult. That’s why it’s important to utilize tools to simplify your life. There are many tools out there to help you with this and your overall Instagram strategy.

Below are a few I use:

Social Insight

With Social Insight you can view follower information, post performance, account stats, engagement and more. It also has a host of tools that allows you to interact easily with people in your area and field of interest.

Tagboard

Tagboard can be used as a one-stop shop for all your hashtag needs. Use it to find those top hashtags as well as the ones that are currently trending to always stay up to date.

Iconosquare

Iconosquare is a Web-based management tool for Instagram. You can manage everything on Iconosquare; you can find out where people looking at your photos and figure out what types of media are the most engaging with viewers.